Fizz MD, Jayne Gingell will be the guest speaker at an equestrian conference, to be held at Blenheim Palace on March 3rd 2010, on the subject of "Cutting-Edge Marketing Techniques in the Equine Industry".
"Many sceptics questioned how long the new, smiley and clean cut image presented by Kieren Fallon would survive when he returned to race riding"..
Maximising exposure for the BBC TV documentary "Ride to Redemption" about Kieren Fallon - Press Release in The Times
"Perhaps the BHA should hire Kieren Fallon's PR. The former champion seemed to be on every TV show bar Strictly Come Dancing in the weeks before his comeback and his return to race-riding went so smoothly that an offer to don the sequins may not be long delayed when he finally calls it a day. With Fallon now back in the fold, there are two brilliant steeplechasers who need sprinkling with the same stardust."
Article in the Guardian by Greg Woods, highlighting the lack of skilled publicity management in the horse racing industry.