Press & Public Relations
When approached by jockey Kieren Fallon to assist in the restart of his career after a period in the doldrums, Fizz mounted a hugely successful PR campaign.
"Fizz Equestrian pulled the ultimate PR coup for Kieren Fallon."
Carl Hick, Executive Producer, BBC.
Jayne's first meetings with Clare Balding started the wheels in motion. After many telephone calls, e-mails and meetings, Jayne secured the opportunity of a lifetime for Kieren Fallon - a 30 minute dedicated documentary on the BBC titled The Ride To Redemption.
Having relationships and credibility with the national and equine press enables Fizz to position the communication campaign for MAXIMUM media exposure.
Every aspect of our communications activities is grounded in our clients' business objectives. After all, if PR doesn't make a difference to the bottom line, it's simply window dressing. We make it our aim to know each client's goals inside out, allowing us to achieve impressive results.
We take great pride in our media relations. With media contacts and expertise predominantly within the equestrian sector, we have a wealth of information to share with our clients. However, we also know that the media industry is rapidly changing which is why we make it our business to continually forge positive relationships with as many new journalists as possible.
>> Beyond the Rails Coverage in the Guardian
>> Express Equine Coverage in Absolute Horse
Social Networking
The rise of social networks is changing the very DNA of forward thinking businesses, one in five online minutes is now spent on social networks. "Facebook is eating the internet. Social, has to be part of the DNA of how you sell online. Says Jayne Gingell
Our PR and communication campaigns have to now are worked into the companies growth strategies as an extension of their marketing activity. Whilst we are now seeing their acceptance most are not embarrassing the amount of time and resource that you need to dedicate into the DNA of the campaign to see the happy ROI.
Hack Up, one of the Gingell Group of businesses has however created a full DNA of social networking and online sales and is seeing a huge rise in growth as a result. More clients need to follow this lead. www.hackup.co.uk
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"Fizz have experience, advice and creative skill that is unsurpassed in this industry."
Barbara Fill Monarch Equestrian
"Fizz have handled our brand for ten years."
Sherry Belton, Albion Saddlemakers
"Fizz know our industry inside out and often bring new concepts to Horse and Hound"
Nicki IPC Media -
"As corporate director of an international brand I never expected to find an equine agency
which was so brilliant. Fizz created my new venture ID, website and ad campaign, they
create brilliant products, are great fun to work with and totally dedicated working evenings
and weekends to hit my tight deadlines. In fact they have such a deep understanding of
business that I am now employing them for my retail business."
ANON -
"The OxyShot campaign was all created by Fizz and within 1 year 12% H&H readership had
tried the product which was unsurpassed by any other supplement in the market research
supplied."
Alex Gingell Hack Up Ltd
A brilliant team of people with a wide range of clients we often work together. Andrea - Horse and Rider -
"Fizz understand the wheels of media brilliantly"
Angela - Mail on Sunday
"JJ Equine was a new launch to equine and Fizz created the campaign online on page and then got a full page in H&H as the lead infection control company PR (28/4/10) and Tattersalls Sales Room as our first client!"
Dr Chris Pearson, JJ Equine -
"Working with Fizz on the BTR project was such fun and created highly valuable IP. They
deploy classic marketing campaigns that deliver to bottom line, a brilliant team of people
headed up by an excellent marketeer in Jayne Gingell, she told Ferrari World Abu Dhabi
what they needed to do to grow far better than any of the big London agencies."
Ted Bather Chief Exec www.beyondtherails.tv -
"Fizz have thought out of the box so far in the racing industry that bringing Kieren Fallon
to the BBC shocked the industry in a positive way. From a PR point of view they pulled
the biggest opportunity possible for their client. A great team to work with, capable,
knowledgeable and respectful. They also worked in closely with our PR team and gained
PR that ensured that the KF dedicated documentary gained the highest viewing figures,
even higher than David Beckham"
Carl Hicks BBC Executive Producer -
"As a 100 million company we need marketing support that really works hard. Fizz are
heading up the re-brand in 2012 and have been our creative's for over 10 years."
Jaan Scott Marketing Director Carringtons
"High profile clients give Fizz the edge."
Claude de Val - The Sun
