For the Rider
At top level competing almost every rider will tell you how difficult it is to fund the sport they love. They find it very expensive to pay for the upkeep of horses, from feeding and bedding to entry fees and horsebox costs. Plus, there are also those little hidden gems called farriers and vets – their costs all add up especially when you are trying to operate as a business.
Benefits for the company
Sponsorship plays a huge role in communicating brand logos and messages. The horsebox travels the full length and breadth of the country and often overseas. The company cannot afford to lose out on this fantastic advertising opportunity. This is then further enhanced by putting the sponsor's name and logo on the riders' and grooms' clothing and even on horse rugs and numnahs.
Riders can endorse their sponsors' products on television, radio and in newspaper interviews, as well as working with Fizz who use their commercial ability to maximise every opportunity for the rider and all their sponsors. |
