Fizz Equine Marketing

Fizz Team

Most of the Fizz team has an obvious and infectious passion for horses. We all love the buzz of adrenaline pumping round our bodies when we experience achievement on horses, whether it be competing at medium level dressage, flying round advanced international event courses, exercising million-pound race horses on the gallops or taking part in gruelling long distance riding competitions. On account of this, we all job share in virtually every department multi-skilling all day long. We never have problem, simply challenges that we share so anything can be achieved with the minimum of fuss and in the most time effective way.

	Jayne Gingell - Fizz is headed up by marketing expert Jayne Gingell whose successful fast-track career in the fashion industry with multi national group Cotes Viyella saw her rise to the position of marketing director of a £25million company by the age of 24. Having established a high profile in the world of fashion Jayne was recognised as a key proponent in the development of textiles and product launches for high street names such as M&S, Next and Top Shop. Ten years on Jayne has transferred her skills from the world of manufacturing, supply and demand in the fashion industry to the equestrian sector. She now specialises in marketing for the equine industry. This change of direction follows Jayne and her children’s life-long love of horses and riding.
	Alex Gingell - Alex was born into a family steeped in horses. His late grandmother, Betty Gingell was the longest serving master of a pack of harrier hounds ever (52 years) and was an extremely well renowned showing competitor and judge. The family have owned and managed the Cottenham Point-to-Point course near Cambridge for generations with father and brother being amateur champion jockeys at one point in their lives. Alex came through the Pony Club ranks winning virtually everything (from Area Dressage and Horse Trials to the Calvert and Gosling Cups) and was supported enormously by mother Angela who was DC for 12 years in the Newmarket and Thurlow branch. Alex began junior trials at the age of 14 on Countryman and was long listed for the Junior British team in the following year. Having been placed in every trial, Alex was selected to compete in Punchstown for the team when his horse developed tendon trouble. In 1991, Alex was ranked 31 in the top 100 with Eventing magazine when he suffered a serious head injury at Weston Park Advanced. During his convalescence he became a dressage judge, reaching list 4 within a few years and studied a Ba Hons in Equine Studies at the Warwickshire College of Agriculture. He created Horse Health Newmarket Ltd shortly afterwards and has been supplying the top Newmarket yards with veterinary products and nutritional advice for 8 years. Equine Oxyshot came to Newmarket in 2006 and Alex took the product on nationally due the obvious calming effects it had on tense horses. He is now MD of Hack Up and is responsible for distribution of the product to over 500 stores. Alex is an active member of the Fizz Team and brings both countless contacts and equine knowledge to the table.
	Tasha Goody - Tasha started riding at the age of 7 which she grew to love and after sitting her exams at school Tash moved on with a career in horse racing in which she worked for many of the top trainers in Newmarket, including James Fanshaw, David Loder, Jeremy Noseda and Godolphin juggling this with her passion for Eventing. Tash started her junior trials in 1989 and was spotted by top event rider and trainer John Thelwall and then went on to be trained by John on her horses reaching her goal of a place on the Junior British Eventing Team. The next year Tash was shortlisted for the Young Rider British Team and quailified for the Burghley International horse trials. Unfortunatly Tash's lack of funds meant she had to sell up and retire from Eventing. Tash is now a full time member of the Fizz team working closely with the press, clients and all Fizz team members to hit clients deadlines. Tash is now also sponsored by Tilen Electronics and has trained their race horse into Eventing and is now back on the Eventing scene in her spare time.
	Claire - is responsible for developing the PR exposure for the larger Fizz clients and the riders who are associated with the clients campaigns also for professional riders of all disciplines in their own right. Her career also began in the fashion industry, this background enables her to work with Jayne Gingell at the pace and high quality level that is demanded for the Fizz clients. As Claire and Jayne both developed their skills in the fashion industry their shared understanding is based on the fastest forward thinking trend setting industries in the UK which is unique and refreshing for the equine sector. She was instrumental in the core team that brought the Karen Millen Chain of stores to market. She enjoyed learning about marketing and pr hands-on as the development of the chain began to take off from 6 stores and 8 members of staff to an International branded business, which developed into a chain of over 300 international stores with a turnover of £120 million. Claire then left the corporate world as her priorities turned to her two sons. With the new priorities she was able to indulge herself into her passion for horses more. She is now incorporating her wealth of business and marketing experience with her passion for horses and the equestrian industry. Claire works closely with the Fizz team integrating the clients requirements for advert design, web construction and growth strategies. She enjoys all aspects of her Pr and marketing role and works closely with our clients and with the national and regional press to ensure that our creative writing, press releases and advertising for our clients specification always meet our marketing strategy effectively. She also enjoys riding and competing her young dressage horse at Novice level and is looking forward to (with a hint of terror) competing at The National Dressage Championships.
Louise Clarke Senior member of our PR team - Louise writes the stories for the press on behalf of all Fizz clients. Her written word can be seen in many of the websites, adverts competitions and features. Louise keeps active and fit by riding hundreds of miles on her bike.
Julie Davies Senior designer and a crucial member of the Fizz team for over eight years Julie has learn't about horses through creative design. Her natural flair for design is now seen in many of the most prominent campaigns in the equine sector. Julie's hobbies include cycling, keeping fit and swimming.
Drew Waller A web designer with a difference, his unprecedented ability to understand the optimisation and search engines issues makes the Fizz websites stand out from the crowd in cyber world. Drew has a passion for his cats who sit on his desk each day whilst he merrily codes his way through clients' websites.

	Tel: 0845 2249719 Click below to email